Responsible Tourism

We are a responsible company, interested and engaged in the changing world around us. We not only want to act responsibly, but to take responsibility for the activities we undertake and mitigate negative impacts wherever we can.

This stuff matters to us. It isn’t a case of lip service or ticking boxes, but what we think we should and can be doing to reduce our impact on the environment that we treasure so much. Many of our adventures pass through fabulous wilderness, and we want to keep it that way.

So, without making a song and a dance about it, here’s a little of what we are up to.

Overall Aims

We aim to:

  • Reduce the negative and increase the positive impacts that our company’s operational practices have on the social and physical environment within the areas of our operation.
  • Inform and demonstrate to our staff, suppliers and guests our commitment to social and environmental best practice.
  • Differentiate our product from other operators and add true value to the quality experiences we offer by virtue of continually improving our responsible travel performance
  • Ensure the above will not be to the detriment, but to the benefit of our core mission – to provide immersive, personal, unique and thoughtfully-crafted travel experiences to our guests.

Travellers Code of Conduct

We will undertake the following:

  • Brief you on the cultural norms for each place we will pass through. It takes very little to ensure that we aren’t offending people by being insensitive to their culture, and knowing the basics will help you get the most out of your experience.
  • Provide accurate pre-trip information concerning the destination countries specific to a particular trip including the social and political situation.
  • Inform our guests about how and why purchasing locally produced goods and services – souvenirs, crafts, meals and guides (all of which can enhance our guest’s experience) from locally owned establishments has beneficial effect – is significant to local communities.
  • Suggest measures that can reduce water consumption in the destination(s) and why it is important.
  • Provide travellers with relevant suggestions to minimise damage to the environment, wildlife and marine ecosystems
  • Suggest ways to minimise negative impacts on local cultures and consider whether or not we are giving the best possible advice about bargaining.
  • Suggest destination visits to appropriate local social projects with direct or indirect benefits to the host community
asian children posing for picture on the silk road

Environmental Policies

  • We have a tiny office in the UK where we separate and recycle all waste, are largely paper-free and use 100 per cent recycled paper for the printing we are obliged to do.
  • We choose not to print annual brochures and where printed literature is required by a guest for one reason or another, this is done on a print-on-demand basis only.
  • Our office procures energy from 100 per cent renewable sources.
  • We encourage cycle commuting for staff and visitors alike.
  • We share our office to make better use of the space and to ensure it never sits empty when we are travelling.
  • Our in-country packs, delivered within a month of departure, we provide suggestions on how guests can reduce their impact on and damage to the environment, wildlife and marine ecosystems.
  • All trips include the opportunity to visit local environmental projects, and some trips are based from local wildlife or conservation projects. The environmental benefits of such visits/stays are provided in the in-country pack.
  • Wherever possible we will choose operators, guesthouses and suppliers who use renewable energy.
  • We will never encourage the use of firewood or other wild collection of unsustainable timber/brush for fires where this can have a negative impact on the local ecosystem.
  • We will not litter, nor permit our guests to litter and will encourage resource reduction, re-use and recycling at every possible stage.
  • We will discourage and report any instances of animal cruelty we encounter along our routes and will, wherever possible, avoid the use of animals in any instance that is considered exploitative.
  • We encourage frugal use of fresh water and discourage the spoiling of water sources by any means. We provide water filtration bottles to all customers as part of their package and encourage them to be used as alternatives to bottled water.
  • Our use of filtration water bottles permits the reduction of our single-use plastic footprint. Where filtered water is necessary, we will purchase only in bulk containers and request that wherever it is available, our local partners supply filtered water in the same way.
a water to go bottle placed atop rocks on the silk road

Economic Impacts

  • We always employ local guides to accompany groups visiting local communities. Wherever possible, we will work with people from a local community to ensure that maximum economic benefit is retained in that community, and that our guests derive the maximum understanding of each community visited.
  • We will contribute to the training of local guides and suppliers in good practice, with particular reference to our Responsible Tourism policy.
  • All of our trips and tours are immersive – they are designed to be of net benefit to each community that we visit. In this way we not only always employ local guides, drivers and suppliers but often work with local providers to ensure that services provided are utilising local resources as far as is possible.
  • We use local guides to ensure specialist skills and knowledge are retained in the local community and to be certain that tourism income is kept as circular as possible within the local economy. We stay as often as possible with local people to encourage cultural exchange, to give our guests the best possible cultural experience and to ensure that economic benefits are retained locally. When staying with local people, we try to ensure that local foods are cooked using local produce that is in season. Whilst this is difficult in some locations we visit due to geographical location and resource scarcity, this is the way that our immersive travel methodology is defined – stay local, eat local, experience local.

Cultural and Social Impacts

  • All guests are provided with accurate pre-trip information on the social and political situation in each destination. This is part of our in-country information pack, delivered within 1 month of departure date.
  • The in-country information pack also includes details on cultural sensitivity, local practices and folklore where appropriate and the basics of the local languages that can be expected along their route.
  • We exert direct control over our itineraries, all of which use the services of local guides, drivers and interpreters. This ensures not only that our guests are being culturally and socially sympathetic, but that both the host community and our guests have the greatest chance to learn from one another.
  • All trips include suggestions as to which local social projects may be visited on the route. It may be that we are staying within such a social project, or perhaps it might be available in a destination as an additional activity.
Tourist meeting local

How our Responsible Tourism Policy is Operated

  • Copies of this Responsible Tourism Policy are distributed to all staff members, destination suppliers and is available to guests via our website at any time.
  • Complaints and comments pertaining to our Responsible Tourism Policy or the Travellers Code of Conduct will be handled from the outset by one of our Directors. They will personally manage and ensure satisfied closure of any such complaint or comment.

Net Benefit Travel

We travel in many places that few tourists reach and where foreigners are still a welcome novelty, and the money we spend there goes to families and rural communities who really need it. We also run expeditions in some places where the positive stories we bring back help, in a small way, change people’s opinions for the better.

We ascribe to the UNWTO (United Nations Word Tourism Organisation) Guidelines for Sustainable Development of Tourism. These are:

  1.  Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.
  2. Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance.
  3. Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

We also support the principles of the UNWTO Global Code of Ethics for Tourism.

The United Nations World Tourism Organisation (UNWTO) has published a specific action plan on the development of tourism along the Silk Road and we take an active interest in this document and how it is being applied. The whole document can be downloaded by clicking here, or see below for the basic visions for the initiative.

silk road action plan objectives

Trees, carbon dioxide and re-wilding

Marley, one of our directors, has a background in sustainable energy and climate science, and we therefore want any carbon dioxide scheme to be more than just a matter of mindlessly ticking a few boxes.

Marley, having completed a first Masters Degree on carbon offsetting schemes way back in 2001, is of the opinion that carbon offsetting and the industry that has grown up around it has actually done more harm than good, in terms of behaviour change towards the environment. This isn’t the place to try to summarise a thesis, but suffice to say we aren’t offering tree planting as a panacea to ‘fix’ our emissions because put simply, it doesn’t work.

Instead, we are working behind the scenes on activities to help mitigate our impacts on the environment, with specific reference to carbon dioxide emissions from flights taken by ourselves and our customers. We will be publishing more information on this in due course, so please watch this space.

However, even if we accept that tree planting schemes for pure offset purposes are not the way forward, the act of planting trees especially where this is part of a re-wilding scheme can only be a good thing. Hence, we do still plant trees!

We aren’t planting in some far-away land grab, but less than 10 miles from our office, on land owned by friends and in trust for future generations. This land is being re-wilded by them in an effort to create biodiverse, ecologically stable and beneficial acreage,

If you’d like to see our calculations for 2018, please follow this link.

tree planting on the silk road

Palm Oil

This might seem a bit random but if you’ve ever spent time flying over or driving through what was once primary rainforest in South East Asia, you’ll know why avoiding palm oil is so important.

Because of the direct causal link between deforestation for palm oil and habitat loss for orangutans, we choose not to use products that contain palm oil or derivitives wherever we can.

It’s a small thing but we think the consequences are far greater than if we did nothing.

Your Safety in Our Hands

We don’t take any risks when it comes to your safety on one of our adventures.

Our company directors attend regular medical training courses and when a trip is led by one of our directors, we travel with an extensive remote medical kit in any areas that require it.

We complete proper risk assessments for all of our adventures. These are based on a military-designed series of protocols and are in line with BS 8848, the British Standard for quality management of adventure holidays and expeditions outside the UK. Wherever necessary we commission professional, third party country assessments prior to travelling. This gives us a current snapshot of the situation in any given country.

We also work towards the ISO standards 21101 for Safety Management Systems in Adventure Travel, and ISO 21103 which covers the information to be given to those travelling with us. It is work in progress but we are aware of the standards and voluntarily working towards them.

We carry a satellite phone for emergencies in any location where cellular signal is at all doubtful.

We subscribe to Talk to a Doctor, meaning we have a UK doctor at the other end of the line 24/7 in the case of an emergency.

Not all companies take this comprehensive approach, preferring instead to hope nothing bad happens.

Sadly sometimes unfortunate things do occur, and we’d rather have developed a set of plans and procedures that we never have to use, than to have a problem and no plan.